SEO (Search Engine Optimization) marketing is a crucial component of any digital marketing strategy. It involves optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). By using relevant keywords, optimizing website content, and building high-quality backlinks, businesses can increase their website’s ranking on search engines like Google and attract more traffic to their site. SEO marketing is an effective way to reach potential customers who are actively searching for products or services related to your business. It is also cost-effective compared to other digital marketing methods like PPC (Pay-Per-Click) advertising. In today’s digital age, SEO marketing is a must-have for businesses looking to establish a strong online presence and grow their customer base.